Tutorials & Guides: Discuss modern marketing and how you use Marketo
When you import a list of leads into Marketo the first row of the import file must have the labels in each cell naming the contents of that column, and the labels must be what the application expects.
The following table lists all the default fi...
The following table lists all the default fi...
These are options you need to configure once in Marketo to get started but which you may also change later on as appropriate.
My AccountProfile and preferences for your (personal) Marketo user account. This is w...
Is anyone using the SalesForce add on called SalesForce for AdWords?
I believe that with Marketo landing pages we're going to have to use a new approach, which ultimately may be superior to the add on because the values (AdWords keyw...
I believe that with Marketo landing pages we're going to have to use a new approach, which ultimately may be superior to the add on because the values (AdWords keyw...
We here at Marketo are proud to announce Lead Insight for Sales -- a solution to close more deals faster by allowing marketing and sales to collaboratively identify and interact with the best sales leads. This is Marketo’s first add-on product to ...
As B2B marketers, we’re continuously qualifying and pre-qualifying leads and prospects. We do this by using demographics – company, geography, job title, etc. and by using behavioral aspects – a prospect downloads a white paper, visits our website, e...
If we want to create a Marketo landing page that will have a text headline in a large font, a sentence or two under the headline in a regular size font, and some bullet points under the sentence, what's the best practice for doing that?
Sho...
Sho...
Q: How do I get the Google keyword and have that put in a lead source field?A: The form can dynamically pull the keyword out of the URL!
Instructions: In Form Editor
Instructions: In Form Editor
- Add the Keyword field to yo...
One question you may get asked, or ask yourself, is when it comes to importing a list of leads (e.g., bought from a third party source or collected at a trade show), should you import them into Salesforce.com or Marketo?
Here are a few points to...
Here are a few points to...
Most of you are familiar with how Google Analytics enables tracking goals. A goal in Google is saying, "this is a gateway or milestone, if the user does this, I am happy. I want to keep track of people as they do this, and I want to see how I do over ...
Marketo provides access to stable versions of the jQuery JavaScript library and a number of jQuery plugins, which you can use to add special visual effects and behavior to your Landin...
Approved DraftIndicates that an email or landing page has been approved for use and can, respectively, be sent by a Smart Campaign's Send Email...
Scenario
Your form has multiple SELECT fields; the content of one of them is dependent on the user's choice in another, such as first selecting a country (e.g., USA) and changing the state dropdown to show the corresponding choices (...
Your form has multiple SELECT fields; the content of one of them is dependent on the user's choice in another, such as first selecting a country (e.g., USA) and changing the state dropdown to show the corresponding choices (...
The craft of web development has been evolving for the past 13 years. It has been a long and torturous (I mean fun!) journey. Here is a brief primer with resources to point you in the right direction.
A page is made up of content, ...
A page is made up of content, ...
In this example, there is a custom state field that must mirror the normal state field, but we don't want the lead/prospect to have to fill in the same information twice. A more detailed explanation follows the code sample.
This implementat...
This implementat...
Q: Which of our Smart Campaigns should use Push Lead to Sales?
A: Only one campaign, triggered when a lead score reaches a threshold value....
[Note: This best practice does not apply when a trigger is used in the Smart List.]
If you set up a batch mode Smart List, that is, one with only filter criteria, and then see on the Schedule tab that zero leads will be effected if the campaign ...
If you set up a batch mode Smart List, that is, one with only filter criteria, and then see on the Schedule tab that zero leads will be effected if the campaign ...
There are three parts involved in testing campaigns triggered by filling in a form or some other web activity. Whether or not an email is involved in the campaign, at any, step of the flow, is not material. The parts are filling in the form (or doing the o...
Our best practice advice is to put the two lines of JavaScript required for Google Analytics into your Landing Page templates because then they’re automatically included on all the landing pages that use the template.
- Open Design St...
A: Use URL parameters.
Example URL
http://www.marketo.com/index.htm?AnyParameter=AnyValue
Want to use more than one block? Click for this Q&A.
...Demographic versus Behavioral/Engagement Scoring
These are the two main ways you can think about lead nurturing, information about the lead and the lead's company and actions taken by her or him:
...
These are the two main ways you can think about lead nurturing, information about the lead and the lead's company and actions taken by her or him:
...
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